High-Impact Content Marketing by Virji Purna;

Author:Virji, Purna;
Language: eng
Format: epub
Publisher: Kogan Page, Limited
Published: 2023-05-31T08:33:11+00:00

Brainstorming: The Origin Story

The word “brainstorm” entered our global lexicon thanks to advertising executive Alex F. Osborn.

The “O” of advertising firm BBDO, Osborn began to organize group thinking sessions in 1939. Early participants dubbed these “brainstorm sessions.” In his 1948 book Your Creative Power, Osborn described brainstorming as “using the brain to storm a creative problem—and doing so in commando fashion, with each stormer attacking the same objective.”4

Osborn’s main goal for brainstorming was to generate as many ideas as possible rather than pursuing a single, perfect idea. He believed a group could be a “goldmine of ideas” if the group thinking session was properly organized and run.

To that end, Osborn recommended a set of guidelines to unlock the creative power of a group:

The ideal number of participants should be between five and ten.

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